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Examples / Yes Slides

The same proposal, before and after

Four comparisons and four slides from a single deck. Every one of them is invented for this website: no client material appears here, and no logo, testimonial or figure belongs to anybody.

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01/ 05

02/ 05

How to read these

Two rules were followed while making them, and they are the reason the examples are worth anything at all.

  1. Nothing is added between the two slides

    Every figure, date, exclusion and condition on the designed slide appears on the crowded one as well. Designing a proposal does not put anything into it that the sender did not write, and a comparison that quietly improves the offer would be proving nothing.

  2. The crowded slide is not a straw man

    It is what a proposal looks like when it is written at speed in the software to hand: everything one size, a bullet list doing the work of a structure, and the price sitting in the middle of a sentence. There is nothing wrong with it that half an hour of structure does not fix.

03/ 05

Before & after

Four pairs from three invented proposals: a scope and price slide, a mobilisation timeline, a problem-and-approach opening, and three priced options. Any slide opens at full size.

Invented example

Ashgrove Facilities, Kelbourne Retail Park, Vantry Studio, Ferndale Wholesale, Marrick Training and Oakfield Care Group do not exist. The figures and dates were made up to be realistic, not to be true.

Scope of work and price

The whole offer arrived as one paragraph with a bullet list underneath, and the monthly fee sat in the middle of a sentence. Laid out, the zones, the schedule and the money each hold their own line.

Unchanged Three zones, 20 visits a year, two operatives, £1,450 a month, £17,400 a year, a 12 month term from 1 April and a review at month 9 appear on both slides.

Before
Ashgrove Facilities / proposal for Kelbourne Retail Park 04

Scope of work and costs

Further to our site visit we are pleased to submit our proposal for the grounds maintenance of Kelbourne Retail Park, covering three zones - the car park, the service yard and the entrance planting beds, on a schedule of 20 visits per year, twice a month from March to October and monthly from November to February, carried out by two operatives per visit with all green waste removed from site on the same day, and we can confirm that the monthly fee is £1,450 including VAT, being £17,400 for the year, on a 12 month term commencing 1 April with a review at month 9, any additional works such as tree surgery or drainage being quoted separately and agreed in writing before they start.

  • Car park - kerb edges, planted islands, litter picking
  • Service yard - weed treatment, drain covers kept clear
  • Entrance planting - pruning, mulching, seasonal bedding
  • 20 visits per year (twice a month March to October, monthly November to February)
  • Two operatives per visit, green waste removed from site the same day
  • Please note that additional works are quoted separately

Monthly fee £1,450 including VAT. Total £17,400 for the year. Term 12 months from 1 April with a review at month 9. To proceed, please return the signed order form by 11 March so that the first visit can take place on 1 April.

After
Ashgrove Facilities / proposal for Kelbourne Retail Park 04

Scope of work and price

Three zones, 20 visits a year, one monthly fee.

Car park

Kerb edges, planted islands, litter picking.

Service yard

Weed treatment, drain covers kept clear.

Entrance planting

Pruning, mulching, seasonal bedding.

Visits a year
20 - twice a month March to October, monthly November to February
On site
Two operatives, green waste removed the same day
Monthly fee
£1,450 including VAT
Year total
£17,400 including VAT
Term
12 months from 1 April, reviewed at month 9
Additional works
Tree surgery, drainage and the like - quoted separately and agreed in writing first
Next step Signed order form by 11 March, first visit on 1 April.

Timeline and mobilisation

The dates were correct but out of order: three of them lived in a paragraph and the rest in a bullet list that started at week 3. Laid out along a line, the reader can see how long mobilisation takes.

Unchanged Weeks one to three, the first visit on 1 April, the 20-visit schedule, a written note after every visit and the review at month 9 ahead of renewal appear on both slides.

Before
Ashgrove Facilities / proposal for Kelbourne Retail Park 06

Timeline / mobilisation

Mobilisation takes three weeks from acceptance. In week 1 we carry out the detailed site survey and agree access arrangements with the centre manager, in week 2 we issue the method statement and risk assessment for your approval, and in week 3 the rota and equipment are confirmed and the operatives are briefed, with the first scheduled visit on 1 April, when the 20-visit schedule begins. A written note is issued after every visit and the contract is reviewed with you at month 9, ahead of renewal.

  • Week 3 - rota and equipment confirmed, operatives briefed
  • Week 1 - site survey, access agreed with the centre manager
  • First visit - 1 April, the 20-visit schedule begins
  • Week 2 - method statement and risk assessment issued for approval
  • Review - month 9, ahead of renewal
  • A written note is issued after every visit
After
Ashgrove Facilities / proposal for Kelbourne Retail Park 06

Three weeks to mobilise

From acceptance to the first visit on 1 April.

  1. Week 1 Site survey Access arrangements agreed with the centre manager.
  2. Week 2 Method statement and risk assessment Issued for your approval.
  3. Week 3 Rota and equipment confirmed Operatives briefed.
  4. 1 April First scheduled visit The 20-visit schedule begins.
  5. Month 9 Contract review, ahead of renewal A written note is issued after every visit.

Where you are now, and what we propose

The problem and the answer to it were in the same paragraph as the price, so a reader had to hold all three at once. Split apart, the problem is one line and the answer is three steps.

Unchanged Three workshops, two concept routes, one refined, two rounds of amends at each stage, eight weeks, £9,800 including VAT, the 50 per cent payment split and the next step appear on both slides.

Before
Vantry Studio / proposal for Ferndale Wholesale 02

Background and our approach

Ferndale Wholesale currently trades under three different logo versions across the van livery, the trade counter and the price lists, and there is no single set of files to send to printers, so our proposed approach is to run three workshops with the sales, warehouse and marketing leads, prepare two concept routes, refine the one you choose and supply the finished identity as AI, PDF and PNG files with a one page usage sheet, over eight weeks from the agreed start date, at £9,800 including VAT with two rounds of amends included at each stage and payment in two instalments of 50 per cent on start and 50 per cent on delivery. To proceed, please confirm the start date and the three workshop dates.

  • Three workshops - sales, warehouse, marketing
  • Two concept routes, one refined
  • Two rounds of amends at each stage
  • Eight weeks from the agreed start date
  • £9,800 including VAT, 50 per cent on start and 50 per cent on delivery
  • AI, PDF and PNG files plus a one page usage sheet
  • To proceed - confirm the start date and the three workshop dates
After
Vantry Studio / proposal for Ferndale Wholesale 02

Where you are now, and what we propose

Three logo versions in use across the vans, the trade counter and the price lists, and no single file set for printers.

Agree

Three workshops with your sales, warehouse and marketing leads.

Choose

Two concept routes, then one refined, with two rounds of amends at each stage.

Use

AI, PDF and PNG files with a one page usage sheet.

Time
Eight weeks from the agreed start date
Price
£9,800 including VAT
Payment
50 per cent on start, 50 per cent on delivery
Next step Confirm the start date and the three workshop dates.

Three priced options

Three options, three durations and three prices ran through one paragraph, so comparing them meant reading it twice. In a table the reader compares down a column instead.

Unchanged The core, extended and full programmes, their weeks, the prices of £4,200, £6,750 and £11,300 including VAT, and the 30 day validity and payment terms appear on both slides.

Before
Marrick Training / proposal for Oakfield Care Group 07

Costs

There are three ways in which the programme can be structured. The core programme covers the mandatory refresher training for 40 staff over six weeks at a cost of £4,200 including VAT. The extended programme adds the two supervisor modules and the assessment day, taking nine weeks, at £6,750 including VAT. The full programme adds the train the trainer week and twelve months of refresher access, taking fourteen weeks, at £11,300 including VAT. All quotations are valid for 30 days and our payment terms are 30 days from the date of invoice.

  • Core - 40 staff, six weeks, £4,200 including VAT
  • Extended - adds two supervisor modules and the assessment day, nine weeks, £6,750 including VAT
  • Full - adds the train the trainer week and twelve months of refresher access, fourteen weeks, £11,300 including VAT
  • Quotations valid for 30 days, payment 30 days from invoice
After
Marrick Training / proposal for Oakfield Care Group 07

Three ways to run the programme

The same 40 staff. What changes is how far the programme goes.

OptionWhat it coversWeeksPrice inc VAT
CoreMandatory refresher training for 40 staff6£4,200
ExtendedAdds two supervisor modules and the assessment day9£6,750
FullAdds the train the trainer week and twelve months of refresher access14£11,300
Terms Quotations valid for 30 days. Payment 30 days from the date of invoice.

04/ 05

Four slides from one deck

Not a comparison this time: four slides in the order they appear in an invented fit-out proposal, so that the typical blocks can be seen at working size rather than described.

Invented example

Kelbrook Interiors and Harewood Dental Practice are invented, and so are the prices, the dates and the email address on the last slide.

Kelbrook Interiors / proposal for Harewood Dental Practice 02

The problem you described

Taken from the practice manager’s brief of 6 February.

  • The waiting room seats 14. At the Monday and Thursday peaks, 22 patients are waiting.
  • The reception desk sits across the corridor, so wheelchair access runs through the queue.
  • The practice cannot close: four surgeries run six days a week.
What this proposal answers More seats, a clear corridor, and no closed days.

Kelbrook Interiors

Kelbrook Interiors / proposal for Harewood Dental Practice 03

What we propose

Two phases, both worked outside surgery hours.

Reception moved

The desk turns 90 degrees against the north wall, clearing the corridor to 1,200mm.

Waiting area re-laid

Seating for 24 in three bays, with a 900mm route between them.

Worked around you

Evenings and Sundays, so all four surgeries open as normal each morning.

Kelbrook Interiors

Kelbrook Interiors / proposal for Harewood Dental Practice 05

What is included, and what is not

ItemIncludedNote
Reception joineryYesMade off site, fitted in phase one
Seating for 24YesThree bays, fabric chosen from the sample set
Floor coveringYesWaiting area and corridor only
Electrical alterationsYesSix sockets, two data points
Redecoration of the surgeriesNoQuoted separately if wanted
Price
£38,600 including VAT
On site
Seven weeks in two phases

Kelbrook Interiors

Kelbrook Interiors / proposal for Harewood Dental Practice 09

Next steps

Three things, and the first one is ours.

  1. This week Fabric and finish samples We bring the sample set to the practice on a day that suits you.
  2. Within 14 days Confirm the phase dates Two evening runs and two Sundays, agreed against the surgery rota.
  3. On confirmation Order the joinery The reception unit is made off site while the practice carries on as normal.
Any questions hello@kelbrook-interiors.example

Kelbrook Interiors

05/ 05

What these examples are not

Worth stating plainly, because a page of examples is exactly where a design studio is tempted to borrow someone else’s work.

  • Not client work. Nothing on this site was made for a paying client, and no client material is published here.
  • Not real companies. The names, addresses and figures are invented, and web addresses use the reserved example domain, which nobody can own.
  • Not a portfolio of results. No deck here won anything, because none of them was ever sent to anybody.
  • Not a fixed style. Your deck is built to your brand materials, so it will not look like these unless your brand happens to.
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